2024 Intuit Mailchimp - Intern 3 months
2022 Coherence Consultancy - Full time 2 years
2020 Kohler Co - Intern 10 months
hi, I am Zelia :)
a system thinker
with a creative mind
UberEats 2025
Sponsored project did with Uber designers aimed to improve the user adoption of grocery delivery service. Designed the recipe inspiration, collaboration and place order by dish experiences.
Swipe it! for UberEats
Lifetime Revenue +++
New Users +++
Order Frequency +++
Spend per Order +++
Intuit 2024
I worked for Intuit Mailchimp as a product design intern during Summer 2024 in Atlanta, GA. Learn more about what I did there!
Summer Intern
Mobile CRM
Mobile Email Editor
AI Analytics Hub
Mobile Workflow
Summer Intern
Cummins 2022
Full time consultancy work done at Coherence Digital. Designed a mobile web-app for dealerships to increase leads conversion and provide data-driven diagnosis.
Mobile CRM + Smart Diagnosis
On-site User Research
Data-driven Feature Design
Service Efficiency +++ 47%
Customer Growth +++ 28%
SimeDarby 2022-2023
Full time consultancy work done at Coherence Digital. Designed a very complex CRM eco-system contains four different platforms used by four user groups.
CRM + Marketing 0 -> 1
Systematical Thinking
Multiple User Groups
Smart Reception
Content Management for Marketing
Veery 2023
Full time consultancy work done at Coherence Digital. Designed a workplace leasing and bidding platform for Veery, a workplace rental startup based in SF.
Workspace Startup 0 -> 1
Starup Experience
Operational Efficiency +++ 30%
Complete MVP Goal by 120%
Market Share +++ 25%