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Hi ! I'm Zelia

a product designer .

a vibe coder.

a poetic thinker.

I am a 25 new grad from MHCI program @

Georgia Institute of Technology.


and


I am a product designer with professional experience in B2B and B2C products, incl. SaaS, e-commerce, consumer apps, multi-sided platforms and physical goods. Two years of agency experience allowed me to ship multiple products for clients including BMW, Roche, Cummins, SimeDarby, etc.

CRM

CMS

AI product

analytics dashboard

workflow automation

multi-service app

gamified service

Tech & SaaS

E-commerce

Automative

Healthcare

Luxury

Let's chat and work together !

zelialiu@outlook.com

portfolio

why me?

Intuit Mailchimp

Product Design Intern

Atlanta, GA | Internship | July 2024 - Sep 2024

reaching 5M+ users/

Led redesign of the sign-up and account management flows across two Mailchimp mobile apps, used by 5M+ users on a daily basis

AI restructuring/

Designed a crucial analytics module for Mailchimp’s digital marketing App that advanced Intuit’s all-product AI restructuring strategy

input design optimization/

Iterated Job Creation flow, the central feature within Mailchimp’s CRM app; expanding input field flexibility and tolerance for diverse and complex data inputs

30+ usability issues/

Conducted user testing and analyzed feedback from 500+ users, identifying 30+ usability issues in the mobile email editor, provide actionable product recommendations that we integrated into the roadmap

automation on mobile/

Initiated forward-looking project on mobile automation and conducted research to guide its future implementation

Uber

Product Designer

Atlanta, GA | Sponsored Project | June 2024 - May 2025

UberEats grocery service user adoption/

Accomplished Master’s thesis that increased UberEats grocery order volume and frequency through gamification, faster decision-making, and greater household collaboration.

Coherence Digital

Product Designer

Shanghai, China | Full Time | Feb 2021 - July 2022

operational efficiency +30%/

Led design of VeeryOffice’s leasing platform, increasing operational efficiency by 30% through a smoother bidding and transaction process

annual savings of ~$2,000/person/

Designed a gamified new feature for Cummins, that boosted fuel efficiency national rankings by 50% by optimizing vehicle behavior and fleet operations, resulted in annual savings of ~$2,000 per driver and ~$600 per fleet vehicle

impacting 2000+ BMW sales consultants/

Worked as a core UX designer in a BMW dealership digitalization project which contains multiple platforms including CRM, Accounting Backend, Sales Task Management App, Marketing App, improve ~2,000+ sales consultants’ work efficiency and team management across 40+ stores

various industry experience/

Delivered design solutions for esteemed clients such as Roche, SimeDarby, IWC, and Michelin

Kohler

Product Design Intern

Sheboygan, WI | Internship | Aug 2019 - May 2020

smart home design/

Worked on an industry-leading smart vanity sink project, designing both the physical product and digital interactions

laundry sink design/

Initiated a new laundry sink project that garnered positive feedbacks from design leaders across various teams at Kohler