office.com:
let's make a ultimated workspace solution for the
next generation of workspace rental.
context
a 3-month full-time work project @ Coherence, an agency
designed for Veery, a real estate startup based in SF
first time led a project
team
1 UX designer(me), 1 branding designer,
2 developers, 1 PM,
and the CEO from Veery
contribution
🌟My first time leading a project🌟
led the design and prototyping
outcome
delivered the design of a rental platform enabled Veery to achieve their startup service goal, increasing workspace rental efficiency by 30% compared to the conventional rental process.
project context
what is Veery?
Veery is a real estate startup founded in the bay area. Compared with traditional office leasing, Veery stands out for providing move-in ready spaces of all kinds of shared or independent spaces with customizable furnitures. With the flexibility of leasing length at Veery, customers have no worry about long-term contracts or long waits for availability any more.
Veery promises their customers with “no more lengthy negotiations, consultations and real-estate brokerage that’s expensive and tiresome”.
what is the problem?
problem statement/
Veery has a well-researched and validated rental concept, but lacks an integrated platform to bring their vision of a fully digitalized rental process to life.
my delivery…
An integrated bidding and transaction platform with design system.
function/ My team designed and developed a unified platform that streamlines the entire rental process—from listing properties and scheduling tours to contacting agents and finalizing bids—while ensuring security, transparency, and efficiency. This solution enabled Veery to reach their MVP service goals by 120% as an emerging startup, boosting operational efficiency by 30%.
users/ The platform allows users to sign up and log in by role — landlord, tenant, broker with interfaces tailored to their specific needs, jobs-to-be-done, and information protection requirements. My design ensures each role can complete their tasks efficiently while maintaining privacy and a cohesive overall experience.
what is the process…
01
understand the user journey
challenge/ Limited direct research data and only have high-level service concept.
Based on Veery’s brief of their startup service concept, I translated their high-level idea into a detailed service interaction framework. I identified each role’s primary goals and key tasks within the rental process, then systematically mapped out every action they would take and how these actions intersect across roles. This end-to-end service map became the foundation for aligning user needs with platform functionality, ensuring that the design was grounded in a clear understanding of real user workflows before any interface solutions were considered.
Register
Post properties
Process biddings
Landlord ’s tasks
Register
Browse listings
Request tours
Bid on listings
Tenant ’s tasks
Broker ’s tasks
Manage accounts
Schedule tours
Coordinate
02
information architecture - the skeleton
At this stage, I built the structural foundation of the platform by identifying all the information required to complete each user’s tasks.
Based on the service interactions mapped earlier, I cataloged every content element—such as property details, tour requests, and bidding records—and grouped them by related functions. This process allowed me to map out how information would be organized into page sections and made accessible to different user roles.
By treating this as the platform’s skeleton, I ensured the structure was complete, role-aware, and ready to support intuitive navigation and interaction in the later design stages.
03
design system + UX definition
challenge/ After I began building the frames, I discovered many UX rules were still undefined—for example, how many active bids a landlord’s listing could have at once. Given Veery’s limited development resources, the design also needed to minimize the number of pages while remaining reusable and easy to refine in the future.
To solve these problems, I decided to
build a design system/
consolidating repetitive entities like bidding and tour requests into modular components that adapt by role and content.
define built-in UX logic/
defining rules and states for core interactions so the platform could function consistently despite initially undefined requirements.
keep scalability in mind/
defining different levels of page hierarchy and card structures for varying information depths, allowing Veery to refine and expand the platform easily as their UX rules mature.
Basic Interactive Components
Tour requesting
Tour request is a single tap action, no further input is needed when signed in.
Landlord would not receive tour request.
Broker would call both sides to schedule the tour.
Listing bidding
A tenant could only have an active bidding on one listing at a time.
A listing could only have one accept bidding at a time.
Once previous bidding is denied, the tenant could bid again the same listing.
Active listings
Once there is a bidding on this listing, it could not be deleted.
Once the listing has an accepted bidding history, it could only be inactivated.
Pending listings
Pending listings could only be edit, then post as active listings.
Inactived listings
Once inactivated, all the related biddings would be set as denied.
Once inactivated, all the tour requests would be dismissed.
Once inactivated, all the tous would be cancelled.
The to-visitor listing page is still available even when the listing is inactivated, however, the information of price and the CTA of bid/request would be eliminated and the listing could be no longer shared to others.
Foundamental logics of key UX entities
04
systematic wireframing
challenge/ Designing pages for three user roles—landlord, broker, and tenant—risked misaligned page logic and hierarchy if built separately, leading to costly rework and delays in an agency project timeline.
With the client-aligned UX flow locked, I built the primary page frames first and extended them into end-to-end journeys for each role using a shared structural blueprint to keep hierarchy and navigation consistent. I mapped cross-role interaction points early, validated component adaptability to fit role-specific needs, and continuously updated the design-system components—layouts, cards, forms, states—in real time. This system-first approach ensured every element was reusable, minimized duplication, and kept the platform scalable as Veery’s requirements mature.
Tenant View
Landlord View
Broker View
05
detailed wireflow
After aligning the main page designs with the client, I detailed all pages, component variations, and role-specific flows. I then translated these into step-by-step wireflows for key scenarios—like requesting a tour or submitting and accepting a bid—to validate interaction logic, map cross-role dependencies, and keep every pathway consistent with the platform’s structure and design system. I also chose this format to present the flows more clearly and directly to the CEO.
Example 1 / Tenant request tour via Property landing page
Example 2 / After a bid is submit and accept
with the core platform experience defined, i moved on to the
final touches…
06
supplementary UX design
email+marketing content/
To support clear and efficient communication, I designed email templates that deliver key updates in a concise, visually consistent format. These templates ensure important information is easily recognized and acted upon by users.
adaptive mobile view/
To improve listing sharing and on-the-go interactions, I created an adaptive mobile version of the listing landing page.
as the lead designer,
i then guided visual application…
07
UI portfolio
While the core UI elements and branding were defined by the UI designer and CEO during my UX work, I led the transition to the final design stage. I guided the UI designer in applying visuals to the wireframes, directing him to build from the established design system to maintain consistency, improve efficiency, and align every detail with the defined UX logic.
Here is a peek of the UI style.
a final design showcase/
END
all about is the impact ….
08
my impact
Over the past 4 years (2022-2025), Veery has established itself as a thriving proptech startup in the heart of Silicon Valley, serving companies like Peloton, Baidu, auxia, UpHonest, with flexible, ready-to-use office spaces.
As the lead designer behind its digital rental platform, I delivered a role-based system that streamlined the end-to-end workspace leasing experience. The platform contributed directly to Veery’s operational success—helping increase their market share by 25% and improving operational efficiency by 30%. The design continues to support the company's growth and scalability, proving its long-term value in real-world business performance.
30%
120%
25%
market share
operational efficiency
MVP goal
reflection
leadership through system thinking/ led the design of a complex, multi-role platform by applying a system-first mindset—building a role-adaptable design system, mapping interactions, and aligning UX flows early. This helped minimize rework and kept the project efficient and scalable.
cross-functional collaboration/ l actively guided a UI designer during the visual handoff phase, ensuring that the design system was properly applied. I also communicated closely with the development team, which strengthened my ability to translate design into implementation and sparked my interest in learning to code.
solving for real-world constraints/ Faced with undefined UX rules and limited dev resources, I created a design system and clearly structured component logic to keep the platform consistent, scalable, and dev-friendly—anticipating future growth and refinement.
research adaptability/ I learned to extend product research beyond direct competitors, studying functionally similar platforms to inform my design decisions. This helped me improve my ability to summarize and extract insights from limited or adjacent references.
confidence in ownership/ The project strengthened my confidence in leading large-scope design work—from framing service logic to delivering detailed wireflows and aligning across teams. Positive feedback from both the internal team and client affirmed my growth in leadership and communication.