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Hi ! I'm Zelia
a product designer .
a vibe coder.
a poetic thinker.
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an apple,
not loud,
but unmistakably catalytic.
I ask on a sketch,
"who is dreaming together?"
then we have
apple trees.
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"Zelia dealt with each situation with professionalism, empathy, and a continued focus on the best practice to be as impactful as possible.
--- Hadi Seyfi @ Mailchimp, most recent manager
Flip
“Zelia is a joy to work with—professional, passionate, and incredibly detail-oriented. She communicates clearly and always takes design critique seriously, turning feedback into meaningful improvements.”
- Roshan Selladurai @Uber
Flip
"Zelia jumped into her first UX role with remarkable curiosity and drive. She learns fast, adapts even faster, and it’s been amazing to watch her take the lead on projects within a year—showing real ownership and growth.“
--- Ming, CEO @ Coherence
Flip
Zelia has a sharp design instinct on interaction and I was especially impressed by her work on our innovative smart sink project—her internship resulted in a thoughtful and forward-thinking concept that we’ve continued to invest in.
--- Dongha Lee @ Kohler
Flip
“Zelia is an excellent communicator. Her ability to articulate both the what and the why makes collaboration smooth and effective.”
--- Russell, PM @ Cummins
Flip
As the lead designer, I rapidly came up with the idea and developed initial wireframes and mockups for a five-section healthcare app within one week—contributing directly to the company winning the pitch.
Flip
Led design for a complex ecosystem of five digital products across apps and backend systems, serving five internal user types as well as regular consumers—bringing consistency and clarity through systematic and strategic thinking.
Flip
An early career highlight: designed an AR-based interactive sailing experience for IWC, combining gamification with digital storytelling—my first hands-on work in AR and experiential product design.
Flip
Designed interactive wayfinding and on-site engagement flows for a Michelin event, bridging digital experience with real-world spatial interaction.
Flip
we bake ideas,
something sharable
layered,
and a little unexpected,
crafted with skill and care,
yet still carrying
the apple’s natural scent
I never want to lose.
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